Middle B2B Digital Marketing Specialist (SEO Focus)
Full-timeBaku, Azerbaijan
Role Overview:
We are looking for a highly skilled and results-driven Middle B2B Digital Marketing Specialist with strong SEO expertise to join our team. This role is ideal for a digital marketer with a solid foundation in B2B marketing who excels in SEO strategies, lead generation and data-driven optimization. You will be responsible for implementing digital marketing initiatives that enhance brand visibility, drive high-quality leads, and optimize conversion rates across various channels.
Key Responsibilities:
Drive multi-channel digital marketing campaigns aligned with business objectives to drive user acquisition, engagement, and retention.
Plan, implement, and optimize SEO strategies, including on-page, off-page, and technical SEO, to improve search engine rankings and organic traffic.
Conduct keyword research, competitive analysis, and content optimization to enhance online visibility and lead generation.
Manage and enhance website performance by implementing CRO strategies, speed optimizations, and UX improvements.
Plan and execute multi-channel campaigns, including content marketing, email marketing, paid search (Google Ads, LinkedIn Ads), and social media advertising.
Analyze key performance metrics, generate reports, and provide insights to optimize marketing efforts and maximize ROI.
Collaborate with the design, product, and sales teams to ensure brand consistency and marketing effectiveness.
Stay updated with the latest digital marketing and SEO trends to drive innovation and continuous improvement.
Requirements & Qualifications:
Bachelor's degree in Marketing, Communications, or a related field. Additional digital marketing certifications are a plus.
3+ years of experience in B2B digital marketing with a strong focus on SEO and lead generation.
In-depth knowledge of the fintech landscape, target audience, and competitive environment.
Hands-on experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog.
Proficiency in managing necessary advertisement platforms, and other B2B-focused paid media campaigns.
Strong analytical skills with experience in Google Analytics (GA4), data visualization tools, and marketing performance tracking.
Ability to create engaging, SEO-friendly content and collaborate with content teams for effective marketing strategies.
Experience with marketing automation tools and CRM platforms (e.g., Salesforce) is highly desirable.
Excellent communication, organizational, and project management skills.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
