Role Overview:
As our Product Marketing Manager, you’ll be the mastermind behind MyGuava’s positioning, messaging, and go-to-market strategy in the UK. Think of yourself as the bridge between product, growth, and creative - telling stories that sell, crafting campaigns that convert, and making sure MyGuava stands out in the crowded fintech space.

Key Responsibilities:

• Develop and execute product marketing strategies that boost brand presence and user adoption.
• Elaborate MyGuava’s voice - defining product positioning, messaging, and value props that resonate.
• Work closely with CMO and CEO on GTM for different features launches.
• Team up with creative to produce eye-catching, scroll-stopping campaigns, content, and brand assets.
• Drive user education with engaging content, webinars, and in-app messaging.
• Keep a pulse on market trends, competitors, and user insights—because knowledge is power.
• Work with performance marketing to fine-tune campaigns and boost conversion rates.

Requirements & Qualifications

• 3+ years of experience in product marketing, branding, or similar roles (bonus points if it’s in fintech, SaaS, or digital products).
• A storyteller at heart with a knack for turning complex product features into clear, compelling narratives. Being creative is one of the keys to success.
• Someone who cringes at buzzwords like “seamless money optimisation” (yes, we saw that reaction).
• A creative force who can bring a brand to life through standout campaigns.
• Proven experience with GTM launches, sales enablement, and brand marketing.
• Strong collaboration skills - you’ll be working with Head of Marketing (who is currently also a PMM), creative, product, and growth teams daily.
• Excellent communication and project management skills.
• Ability to adapt to the changing startup environment.